This second post in my mini-series will talk about how to ease the anxiety of starting a small business blog.
To recap, the series will cover:
- How to Actually Set Up Your Small Business Blog
- Things to Think About Before Committing to Blogging for Your Small Business – this post!
- How to Create Good Content (even if you think your writing skills are horrible)
- Where You Should Promote Your Blog (in order to build an audience)
- Simple Hacks for Creating Content Your Readers Will Want to Read (on a regular basis)
4 Things to Think About Before Committing to a Small Business Blog
Now that you know what you need to do on the technical side, you might be a little anxious about actually hitting ‘publish’ for the first time. Yes, the reality is that starting a blog isn’t always simple and it’s more than just wanting to do it – but I’ll run through the 4 major factors to think about (and figure out) before you commit to starting a business blog.
Who is Your Ideal Reader?
What you decide to talk about on your blog directly stems from who your ideal reader is. Not sure what I mean by that? How about this:
Who is your ideal customer?
The whole point of starting your small business blog is to connect with your ideal customer. What are the questions they will have that you can provide the answer to? What kind of relationship do you currently have with your best customers? Is it formal? Is it relaxed?
My blog is about providing helpful, practical advice and information to small businesses who are interested in online marketing but may not know where to start. That’s why every piece of content I’ve created thus far has been geared towards that audience.
[tweetthis url=”http://wp.me/p6R74a-5Q”]Your business blog isn’t about you – it’s about your audience.[/tweetthis]
What Are You Going To Write About?
See how there is a logical flow to the questions? Once you determine who your target audience is, coming up with content ideas that will be that much easier.
But maybe it’s not coming up with content ideas that’s the problem. Perhaps it’s focusing on your pillar topics that’s the issue. Every blog is built on key topics – look at any successful blog and you’ll notice common topics throughout.
These key topics should be what’s important to your audience, your industry and the community that you work in. Choose 3 to 4 to start – being laser focused when it comes to your content will help you make better decisions about what ends up on your blog.
What Type of Content Do You Want To Create?
You’re probably wondering what the hell I mean by that.
Granted, the majority of your blog content will be written articles, but you can also change up the content mix by throwing in photos and videos once in awhile. Infographics, curated lists and advice-laden book reviews are some other easy to create content pieces that can be beneficial for your blog.
How Will Your Blog Align With Your Other Marketing Efforts?
You’re probably already sitting on an arsenal of content – chances are, you’ve already been creating content for quite some time. Your email newsletter content, or even social media content can be great place to pull ideas.
But aside from getting content ideas from your existing content, your blog shouldn’t interfere with your other marketing efforts. Having a blog should make these efforts easier, not harder. If you commit to writing one blog post a week, by the end of month one, you’ll have 4 valuable pieces of content for your other online marketing efforts.
Not too shabby if you ask me.
Yes, content planning is required in order to launch your business blog. No one really cares to read your “Hey, we’ve launched our business blog!” post so aim to create a more engaging and informative piece for your first post. It’s best to have a batch of posts ready to go and scheduled out for the first few weeks.
Was this post helpful? What anxieties do you have about blogging for your business? Leave me a comment below!
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