Let’s face it — blogging for your business is damn hard work.
Can you really write a blog post that generates an infinite number of leads?
Can you build a business blog so rich with valuable content that readers will be banging on your door, begging to work with you?
Yes. You totally can.
When you search ‘best business blogging tips’, you’ll get over 10 million results in less than 1 second.
That’s a lot of information to take in.
And when you’re just starting out with business blogging, it’s not the amount of information available that’s the problem, it’s figuring out which content is the best to digest and learn from.
Don’t worry, I’ve got you on this one!
In the beginning, you just need to know the basics about blog writing. So I’ve cut through the fluff for you and curated posts on what you need to know right now:
- Blog content strategy
- Blog writing
- Blog optimization
The Best Industry Posts on Blog Content Strategy
#1: 6 Actionable Strategies to Find Your Blogging Niche via TwelveSkip
Written by guest contributor Sarah Landrum, this post covers simple, yet highly effective, strategies all bloggers can implement to find their blog content sweet spot. Finding your niche is so necessary since readers aren’t looking for everything on your blog, they’re looking for specific answers to their very specific questions.
It’s fine to cover some of the tertiary topics, but writing about everything under the sun will not only turn readers away from your website but will likely lower the quality of your blog content too.
#2: 3 Ways to Define What Your Blog is About by ProBlogger
If the strategies from TwelveSkip’s post got you nowhere closer to finding your niche, Darren Rowse (one of the biggest blogging gurus EVER) breaks it down in even simpler terms.
Figuring out who you want to write for and what struggle/pain points you want to cover are other ways of refining the purpose of your blog content. Darren also shows you some great examples within his explanations.
#3: 8 Tools That Will Help You Get Inside Your Reader’s Head by Quicksprout
Now that you’ve figured out your blog’s purpose, identifying ideas your readers will actually care to read about is the next step. Neil Patel, one of my favourite bloggers EVER, writes a comprehensive post on the tools you can use to create content that will resonate with your readers.
We all know that getting inside our reader’s head is something we should do but more often than not, we don’t actually know how to do it. Neil even gives a nice content upgrade—don’t forget to download the list!
#4: It’s Not About You: Why You Shouldn’t Put a Sales Pitch in a Blog via Articulate Marketing
Maybe not a blog strategy post, per se. But it’s good reminder of where not go with your blog content. The whole point of blogging is to educate. Provide answers. Share information in a non-creepy car salesman kind of way and pitching in your posts is the easiest way to turn readers (and potential buyers) off of you and your website.
My favourite part? “Pitch is poison”.
The Best Industry Posts on Blog Writing
#5: How to Write a Headline That Gets Badass Results via Contently
Like it or not, we are quick to judge. That’s why spending time on your headline is just as important as writing great content itself. I’ll be honest, I’m guilty—many a times I’ve only read the headline and made my own surmisings about the quality of the content piece.
So if I’ve done it, then your readers have likely done it too. Contently shares an awesome infographic that not only covers how to craft click-worthy titles but also why it’s important.
#6: 5 Simple Ways to Open Your Blog Post with a Bang by Copyblogger
Second in significance behind your headline, the opening paragraph is your one chance to capture your reader for the entire article or make them regret clicking on your headline. Brian Clark, founder of Copyblogger, explains it best:
Moral of the story? As tempting as it can be to save the meaty bits of your content for later, it’s best to put only the best cards out on the table first. Readers want to know what they’re going to get if they decide to read your content.
#7: 12 Tips for Writing with Unforgettable Personality via Hubspot
This guest post, written by Neil Patel, reminds you that writing for your business blog does not mean corporate robot speak. Ever.
The best writers are usually the ones with distinct style and personality. Their content is memorable because they’ve taken the time to inject every blog post with a sense of themselves. When people feel like they’re reading content written by a human, someone relatable, likeable and not boring, they’ll not only read your content, they’ll share it.
The Best Industry Posts on Blog Optimization
#8: What SEO Used to Be Versus What SEO Is Now by Quicksprout
SEO isn’t what it used to be anymore—but that doesn’t mean SEO isn’t necessary when it comes to your business blog. Gone are the days of keyword stuffing and Google’s algorithms now recognize how readers interact with content, rewarding content writers who actually take the time and effort to create valuable content.
Another one of Neil’s posts (looks like I’m fangirling a bit here), this time an infographic, lays out how SEO works.
#9: How to Optimize Your Business Blog via Unbounce
This post from the Unbounce blog gives a step-by-step view of how to optimize your blog, from the structure of your blog pages, to the CTA’s and even social media. It also includes a nice checklist from Hubspot that forms the outline of the post itself. The PDF checklist is another content upgrade worth exchanging your email for.
#10: A Quick & Dirty Guide to Converting Blog Readers Into Subscribers via The Branded Solopreneur
You may have heard rumblings that ‘email marketing is dead’.
In fact, one of the key goals of building your business blog should be ‘grow my email list’. Why? Because your email list becomes your primary audience. These are the folks who were willing to entrust their email with you—plus, you own your email list. No one else.
Social media is all fine and dandy, but ultimately, you’re building your presence on rented land. At any given moment, the social media gods could decide to close up shop. What would you do to recoup all that lost potential business?
That’s why this quick guide from The Branded Solopreneur is a must-read if you’re just starting to blog for your business. It walks you through the necessary steps of setting up opt-in boxes, discussing why content upgrades work for converting readers into subscribers and gives you live practical examples so you can see how it works in real life.
Wrapping it Up
So there you have it—the best business blogging tips from some of the top industry peeps out there. Forget about the glitz and the glam (for now) when it comes to business blogging and work on getting the basics right. Heck, I even learned a few new things while putting this post together for you.
At the end of the day, it’s about the quality of your content, connecting with readers and helping them answer questions they were so desperate to find the answers to—while optimizing your blog in to convert readers into subscribers. Keep your eyes on that until your blog bud blossoms.
Feedback is a gift, so let me know: what were the biggest questions you had when starting a blog for your business?