Think you can’t blog because you’re a horrible writer? As a small business owner or solopreneur, one of the best ways to help grow your community is by blogging. If you struggle with content creation because you’re “not a writer”, here’s how you can still create good blog content.
We’ve all heard that blogging for your business can be a great way to bring you more leads. When you deliver a product or service, potential customers need to know that they can trust you—and in business, trust will always be the x-factor.
If you don’t have it, you don’t get the sale.
Simple as that.
Blogging is one of the easiest ways to build that kind of trust—the kind that readers give you to glean insight from their lives. You’re answering common questions they may have about your industry, service or product and even help them solve their most pressing problems.
All for free.
Talk about building goodwill.
So why is it when it comes to content marketing, 70% of marketers (and business owners if you’re DIY-ing it!) lack a solid marketing strategy?
More often than not, the problem is writing aversion. Thinking that since you’re not a great writer, you won’t make a good blogger.
Yes, good writing skills can help make content marketing easier for you.
But even if your skills are average, you can still get in on the success of blogging, and still create good blog content.
Let’s take a look at six strategies and tactics that can help you overcome your aversion to writing.
Become a Better Writer
Here’s the reality: writing is a skill that can be learned. When you think of writing, what do you think of?
An essay? A thesis? A poem? Short story? A literary masterpiece?
Blogging is nothing like that.
Blogging is much easier and doesn’t require an English degree.
And that means that you, yes you, can improve your writing skills. With a little bit of practice.
Writing is just like any other habit. Creativity is just like a muscle. You have to build and train it.
Set aside time every other day to write 300 words. Once you get into the flow (and you will get into it), you’ll be writing simple articles with little to no effort.
Next week, double the word count. And the week after that, double it again.
I find that the first 500 words are usually the hardest to formulate and get onto my page. But once I get into the writing groove, things are usually smooth sailing after that.
When you’re not used to writing on a regular basis, it can be hard work to get into the writer’s mindset. If you’re wondering what a tactical writing process looks like, here’s mine:
- I brainstorm, usually by jotting any thoughts that come to mind on the topic I’m going to write about. It’s usually a hot mess on paper.
- I research, to fill in the gaps. A few Google searches help me realize what information I’m missing.
- I outline, to organize all of the information. Usually by this point, I have 80% of the info I need.
- I write my first draft, by creating full sentences. Some people say to write without revising but it’s a challenge for me. However, the goal at this point is to just get a draft done,
- I revise and edit my draft. This is the point where you fine tune and polish the blog post for publishing. Remember though, that perfection is the enemy of done so try not to get too lost in the weeds on making sure your blog post is pristine.
Once you get into the habit of blogging, you can tap into your writing style. Ultimately, your tone and voice should be just that—your tone and voice in real life.
That is the beauty of blogging. You can write as though you are writing to a friend.
Do Interviews or Round-Ups
Part of the value your blog brings is that you’ve done most of the leg work for your audience and have sifted through all the online noise.
Help your readers know who to trust by conducting an interview with an industry expert and talk about issues or topics that are important to your readers. Other than preparing your questions, there’s little to no writing involved for interviews.
If your transcription notes are free of any grammar or spelling errors, you could even go as far as publishing them online as is.
Can’t get in touch with your industry guru? Do the next best thing: create a link round up of their posts. Bring their views to your blog. Beef up the post by writing your own summary of why you’re sharing it and why it’s valuable content.
Share Customer Stories
One of the easiest ways to grow your business and create good blog content is by sharing customer stories. These help prospects envision themselves working with you— they can see their own success story by reading the content.
If someone provides great feedback on a work ticket, gives you a high rating on follow-up surveys or shows you love on social, they are probably good customers to ask on this. Groove shares how they’ve been using customer stories to build their business.
An ideal situation would be to interview them, a quick 20 minute chat to delve deeper into how they used your product and the specific challenges your product helped to overcome. This level of detail provides you with great material for content like a case study, which leads me to my next point…
Repurpose Your Content
If you’re just not finding your groove when it comes to writing, another way to create good blog content is by repurposing what you already have.
Creating more content does not always mean creating from scratch.
Your latest presentation pitch? Make the slides Slideshare friendly and embed it into your blog.
The latest case study? Use it as inspiration for a whitepaper or infographic to share on your blog.
The FAQ page from a technical training doc? Create a blog post series with it.
Since the ideas are already organized and written down, all you have to do is find a different format to share it in.
Use Other Forms of Blog Content
Blogging doesn’t have to just to be written words. Find other content mediums that you’re comfortable creating, like Youtube videos, webinars or even podcasts.
Setting up your own podcast can be a bit pricey for a bootstrapped SMB marketing budget. But you can still get in on the fun of it all—be a guest on someone else’s podcast.
Just make sure that you are bringing serious value, since you’re looking to make use of someone else’s audience.
Interested in learning more about running your first webinar? Smart Blogger does a good job of breaking down the process for you.
YouTube videos are fairly easy to create—so instead of writing that 2,500 word blog post, you can just talk about it into a camera.
Hire a Ghostwriter
No, this is not a pitch paragraph on why you should hire me.
Hiring a ghostwriter can be a true stress reliever—especially when you have a business to run and may not have the time (or energy) to blog consistently and effectively.
And unfortunately, ghostwriting gets a bad rep. But if POTUS gets his speech written for him and you’re okay with that, then getting some help on your company blog from a ghostwriter shouldn’t be a moral dilemma.
That said, ghostwriting takes thoughtful collaboration, effort and time. The thoughts and ideas are yours, but someone else is helping you get those thoughts out into the online world.
Don’t hold yourself back from blogging because you think you’re a bad writer.
Blogging is a fantastic way to get yourself in front of your target market. And growing a business blog doesn’t require top-notch writing skills.
It just requires you to find a way to bring value to your audience, and discover the best ways to share this value.
Let me know: if you don’t like to write but want to do more content marketing, what tactics will you use to get results?