7 Data Driven Techniques (and Tactics) to Help You Create Content Your Readers Will Love (And Share!)

data-driven content marketing techniques

Everyone wants their content to go ‘viral’. But not everyone knows there’s actually a science to it.

27 million pieces of content are shared, every damn day. That’s a lot of eyeballs.

Let’s just take that in for a second.

And, at the time of this article, 64.3 million new posts are published every month. That’s a lot of competition for attention.

Here’s a unpleasant truth about content marketing you’ll have to face now:

Content creation might be hard, but getting people to read your stuff can be even harder.

Successful content marketers have analyzed what works and what doesn’t. There are special elements to each piece of viral content—no pixie dust or magic needed.

In the beginning, I know blogging is a bit overpowering. While there are more data-determined techniques that can be used to help you create viral content, I’ve honed in on a few that I feel are insanely effortless to execute right away.

Here are 7 simple ways to boost your content’s performance (backed by science)!

1. Use Colourful Visuals

Data:

data-driven content marketing techniques

 

Tactic:

2. Always Be Useful

Data:

  • A study titled “What Makes Online Content Viral” by Jonah Berger and Katherine Milkman from the University of Pennsylvania analyzed nearly 7,000 New York Times articles. Berger found that useful, educational and practical content was 34% more likely to be shared.

Tactic:

  • Create practical listicles and step-by-step guides.
  • Use clear tips and tactics they implement immediately.
  • Use the same language your readers use—they’ll connect more with the content, and be more inclined to share.

3. Get a Little Emotional

Data:

Tactic:

  • Surprise readers with new data that challenges the status quo.
  • Craft an insanely long-form pieces that delve into every single imaginable detail about the topic (awe).
  • Use controversy when appropriate. It’s a shoe-in for eliciting some anger from your readers—just be sure backup your opinions with persuasive arguments.

4. Use Shorter Sentences

Data:

  • Short sentences boost your content readability by 58%.

Tactic:

  • Work on your intro, it’s one of the most important elements of your content and the only opportunity to hook readers in.
  • Mix the length of your sentences within a paragraph. Using a short sentence after a few long ones makes it stand out.
  • Keep paragraphs to three sentences or less.

5. Make Text Scannable

Data:

Tactic:

  • Use appropriate subheads—think, how can I best break this topic up?
  • Include bulleted or numbered lists within your content 
  • Make use of white —it helps the eye follow content easier. 

6. Publish Long(er) Content

data-driven content marketing technique

Data:

Tactic:

  • Create evergreen content—pieces that stay fairly relevant for some time. 
  • Make sure your content is truly practical, useful and educationl. If it is, then hitting a high word count won’t be super difficult.
  • Find evergreen topics you can write well about.
  • Aim for 1500 words or more.
  • Brush up on your marketing research skills—if you’re writing in-depth, detailed posts, you’ll want to back up your points with data and scientific studies.

 

7. Craft Killer Headlines

data-driven content marketing technique

Data:

Tactic:

  • Use numbers in your headlines.  A study by Outbrain revealed that odd-numbered headlines have a better click-through-rate.
data-driven content marketing technique
Image Credit: Backlinko
  • Use brackets for added clarity. Hubspot determined that click-through-rates of headlines with brackets can increase by 38%
  • Be ultra-specific with your language
  • Create a sense of urgency—why do readers need to know what you’re sharing?

 

Here’s What to Do Next

Everyone wants their content to perform well, but not everyone puts the time and the effort in.

Making your content readable is more important than you think—Google likes readable content, and readers engage with it too, which means they’ll share it.

By implementing the tactics covered, you’ll be on the right path to creating content your readers will love.

I’d love to know how your content performance changed after implementing these tactics. Let me know in a comment or email me to share your experience with creating readable content!

Looking for more content like this? Join my newsletter to get my posts direct to your inbox, every other week.

 

Jennee Rasavong

Jennee Rasavong is a content marketer who helps solopreneurs and startups connect with their online audience and shine bright like the awesome brand that they are. She crafts simplified, uncomplicated web content like in-depth blog posts, website copy and email newsletters. Ready to ditch the robot talk? Say hi on Twitter or email her to find out more about her writing services.

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